About 220 Soft

220Soft was formed in August 2000 with Peter Davidson as Managing Director. The director of Sales and Marketing is John Snowden. Peter has worked on many projects with John in the IT industry since 1982.

The close working relationship of these two individuals forms a partnership of the designer of the UK's top-selling educational software and the leader of some of the most successful PR, sales and marketing campaigns for IT products in the UK. They also have an unbeatable joint wealth of experience and contacts in the field.

Peter and John each have over 30 years experience in the education, IT, Sales and Marketing fields:

Pete Davidson

Pete is MD of 220 Soft.

Pete was a teacher who went on to become editor of seven computer titles at Europress Publications and was also group education editor. Following that he joined Europress Software where he was responsible for many titles including the two acclaimed products Mini Office and the world's top-selling educational range - Fun School.

Pete left Europress and became a director of 10 out of 10 Educational Systems which he left to pursue a freelance career in designing educational web sites and consultant for several software houses. He was employed by a leading Sales and Marketing company from 2000 to 2002 when he left to form 220 Soft.

John Snowden

John is Director of Sales and Marketing for 220 Soft.

John was a former Director of Europress Publications. At Europress, John was responsible for the launch of 16 well-known magazines such as BBC Micro User and PC Home.

In 1993 John formed a PR company working for companies within the IT sector including Europress Software, Demon Internet, Scottish Telecom, LG International, SCI, Serif Europe Ltd, Psygnosis and Universal Polygram.

John worked with 220 Soft during 2002 and, realising the potential of the company, joined 220 Soft on a full-time basis in January 2003 as Director of Sales and Marketing.